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Today Phil Gomes of Edelman blogged about the misguided priorities of the attendees at last week's NewComm Forum.Р’В  Phil suggested that the attendees were too focused on the tools, at the expense of time spent pondering Big Picture issues like Net Neutrality and the globalization of the Web.

He's right, as usual, but in the Comments of his post I tried to leaven the frustration with some additional perspective.

I think that for many of the NewComm attendees, "Social Media" is, by itself, a Big Picture issue.Р’В  Although to the PRESENTERS at the Forum, Social Media is still exciting - but somewhat "old hat" - to the ATTENDEES it's still all too scary, new, and just plain weird.

Thus I think that Maggie Fox and I were able to hold court to a full house in our heated debate on the Social Media Release (SMR)Р’В because it represents a tactical, tactile way for newbies to "get started" on the Social Media trail.

"Think about it: the SMR may be tactical (it is!), but it also forces marketers to think about new constituents, new ways to reach those constituents, and thus, forces a change in thinking all the way to the strategy level.

"(The SMR represents)Р’В a bottom-up approach (to getting started)... which, kinda-sorta,Р’В is what Social Media is all about?"

Not sure that I know the answer to Phil's justifiable complaint, but this idea of "starting small" in order to "think big"Р’В may be part of it?

(NewComm Forum was great, by the way - as Phil also attested in his post.Р’В  In addition to having an all-too-rare chance to say hello to folks like Shel Israel, Shel Holtz, KD Paine, Mike Manuel, Geoff Livingston, Kami Huyse, Brian SolisР’В and David ParmetР’В - and his adorable daughter -Р’В I alsoР’В got to meet some awesome folks for the first time, like Chris Brogan, NewMediaJim of NBC, Richard Binhammer of Dell, Rohit Bhargava of Ogilvy, even the Queen of Spain! etc., etc.Р’В  That's not intended as linkbait, by the way, but rather to encourage you to check out some awesome people.Р’В  High quality all around.)

Posted by Todd Defren at 12:46 PM
Source: Pr-squared.com

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Max Cyr
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